I am pleased to know about the establishment of AIMS for specialized media and business education and training. There is an ever-growing need of properly trained professionals for the fast expanding media and business industry in Pakistan. The need of the hour is not only to provide theoretical orientation to those who intend to build their careers in today’s competitive corporate world but also to strengthen their practical basis in media & business University of Karachi is playing an important role in providing quality media and business education. The involvement of private sectors in this pursuit is a good effort.