BS Mass Communication

Course Description

The BS Mass Communication course is founded on the notion that students will be benefited increasingly if they are engaged with practicality along with the theoretical aspects. The program will enable the students to explore and acquire a broad understanding of media and its interdisciplinary prospects.

The program BS Mass Comm is designed to also empower students to be familiar with the functioning of broadcast technologies, across a wide range of interconnected disciplines from narrative fiction, news, and current affairs programs to drama and documentary production. The students learn panel skills, and how to produce various TV programs using the skills of production and direction.

AIMS is founded and endorsed by the University of Karachi. We are able to provide quality and firsthand knowledge about all the practical and theoretical frameworks of production and direction.

The duration of this course is 4 years.

Eligibility criteria: Minimum 45% required as per HEC and KU criteria

MAJOR SUBJECTS FOR BS IN MASS COMMUNICATION

BS 1ST YEAR SEMESTER I

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 311ELEMENTRY JOURNALISM AND MASS COMMUNICATION-I3
2MC-301-SOCSOCIOLOGY-I3
3 MC-301-IRINTERNATIONAL RELATIONS-I3
4 MC-300.1-ENGENGLISH3
5 MC-300.2-ISLISLAMIAT3
15

BS 1ST YEAR SEMESTER II

Sr. No.Course CodeCourse TitleCredit Hours
1MC-312ELEMENTRY JOURNALISM AND MASS COMMUNICATION-II3
2MC-302-SOCSOCIOLOGY-II3
3 MC-302-IRINTERNATIONAL RELATIONS-II3
4 MC-300.2-URURDU3
5MC-300.2-PSPAKISTAN STUDIES3
15

BS 2ND YEAR SEMESTER III

Sr. No.Course CodeCourse TitleCredit Hours
1MC-411MASS MEDIA AND SOCIETY3
2MC- 421MATHEMATICS3
3MC- 431COMPUTER APPLICATION3
4MC- 441ISOCIOLOGY/INTERNATIONAL RELATION3
12

BS 2ND YEAR SEMESTER IV

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 412MEDIA IN THE MODERN WORLD3
2MC- 422PRACTICAL JOURNALISM3
3MC- 432EVERYDAY SCIENCES3
4MC- 442SOCIOLOGY/INTERNATIONAL RELATIONS3
12

BS 3RD YEAR SEMESTER V

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 501ENVIRONMENTAL SCIENCE3
2MC- 511FUNCTIONAL ENGLISH/URDU3
3MC- 521INTRODUCTION TO MASS COMMUNICATION3
4MC- 531INTRODUCTION TO SOCIAL SCIENCES3
5MC- 541 NEWS WRITING AND REPORTING3
6MC- 551ONLINE JOURNALISM3
18

BS 3RD YEAR SEMESTER VI

Sr. No.Course CodeCourse TitleCredit Hours
1MC-502COMMUNICATION SKILLS3
2MC-512 MASS COMMUNICATION THEORIES3
3MC-522 INTRODUCTION TO ADVERTISING AND PR3
4MC-532 RESEARCH METHOD IN COMMUNICATION3
5MC-542 INTRODUCTION TO ELECTRONIC MEDIA3
6MC-552 SUB-EDITING3
18

BS 4TH YEAR SEMESTER VII

Sr. No.Course CodeCourse TitleCredit Hours
1MC-601INTRODUCTION TO STATISTICS/MANAGEMENT3
2MC-6011PAKISTAN PAST AND PRESENT3
3 MC-621 DEVELOPMENT SUPPORT COMMUNICATION3
4MC-631 RESEARCH REPORT/VIVA-VOCE3
12

BS 4TH YEAR OPTIONAL COURSES SEMESTER VII

1:PRINT MEDIA

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 641-PADVANCED REPORTING3
2MC- 651-PADVANCE SUB-EDITING3
6

2: ELECTRONIC MEDIA

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 641-ERADIO NEWS REPORTING AND PRODUCTION3
2MC- 651- E TV NEWS REPORTING AND PRODUCTION3
6

3: ADVERTISING AND PUBLIC RELATIONS

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 641-APADVANCE PUBLIC RELATION-I3
2MC- 651-APADVANCE ADVERTISING-I3
6

BS 4TH YEAR SEMESTER VIII

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 602COMMUNICATION DEVELOPMENT3
2MC- 612MEDIA ETHICS AND LAWS3
3MC- 622ORGANIZATIONAL COMMUNICATIONS3
4MC- 632CREATIVE JOURNALISM3
12

BS 4TH YEAR OPTIONAL COURSES SEMESTER VIII

1:PRINT MEDIA

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 642-PSPECIALIZED JOURNALISM3
2MC- 652-PNEWSPAPER MAGAZINES AND BOOK PRODUCTION3
6

2: ELECTRONIC MEDIA

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 642-ERADIO PROGRAM PRODUCTION3
2MC- 652- E TV PROGRAM PRODUCTION3
6

3: ADVERTISING AND PUBLIC RELATIONS

Sr. No.Course CodeCourse TitleCredit Hours
1MC- 642-APADVANCED PUBLIC RELATIONS-II3
2MC- 652-APADVANCED ADVERTISING-II3
6

Fee Structure

ADMISSION15000
SEMESTER FEES45000
ENROLLMENT FEES*15000
EXAMINATION FEES*3500
 *AS PER UNIVERSITY OF KARACHI NOTIFICATION