Course Description

The vast scope of the Design & Media Arts program when applied to the professional market utilizes creativity and technology to communicate ideas or messages. The outcomes of this communication can be in the form of printed materials, architectural signage design and graphics, exhibition environments, packaging, and advertising, film, and electronic media. While primarily concerned with the visual communication of information, it also entails the persuasive nature of the message and problem-solving. Acknowledging the interdisciplinary nature of the profession and the cultural relevance of communication, a relevant Design & Media Arts curriculum must encourage the value of broad-based university education.

The duration of this B.Design course is 4 years.

Eligibility criteria: Minimum 45% required as per HEC and UoK criteria

B.DESIGN – GRAPHIC

Semester – I

Sr. No.Course CodeCourse TitleCredit Hours
1CS(SE)-301Language & Communication Skills – English2+ 0
2VS-311Drawing1 + 2
3VS-321Basic Design 2 D1 + 2
4VS-331 Visual Communication Skills 1 + 2
5VS-341Basic Design 3 D1 + 2
6VS-351Basic Design 3 D2 + 0
Total Credit Hours16

Semester – II

Sr. No.Course CodeCourse TitleCredit Hours
1VS-300.1 Islamic Studies2+ 0
2VS-312 GD Drawing1 + 2
3VS-322 GD2D Design1 + 2
4 VS-332 GD 3D Design1 + 2
5 VS-342 GD Digital Skills1 + 2
6 VS-352History of Cultures2+0
Total Credit Hours 16

Semester – III

Sr. No.Course CodeCourse TitleCredit Hours
1VS-451Language & Communication Skills – Urdu2 + 0
2VS-451 GDHistory of Ideas II2 + 0
3VS-411 GDGD Graphic I0 + 3
4VS-421 GDComputer Graphics I0 + 3
5VS-431 GDCommunication Skills2 + 0
6VS-441 GDTypography I0 + 2
7 VS-451 GD History of Graphic Design0 + 2
Total Credit Hours 17

Semester – IV

Sr. No.Course CodeCourse TitleCredit Hours
1VS-400.1 Language & Communication Skills3+1
2VS-400.2 (PS)Pakistan Studies2+0
3VS-452History of Ideas III2+0
4VS-412 GDGraphic Design II0+3
5 VS-412 GD Computer Graphics II 0+3
6VS-442 GDTypography II0+3
7VS-452 GD Printmaking 0+3
Total Credit Hours 18

Semester – V

Sr. No.Course CodeCourse TitleCredit Hours
1VS-511 GD Graphic Design III0+6
2VS-521 GD Computer Graphics III0+3
3VS-531 GD Minor (History of Illustration OR History of Photography)2+0
4VS-541 GD Minor (Illustration Studio II OR Photography Studio II)0+3
5VS-561 IA Islamic Art and civilization2+0
6VS-551History of Ideas IV2+0
Total Credit Hours 18

Semester – VI

Sr. No.Course CodeCourse TitleCredit Hours
1VS-512 GDGraphic Design IV0+6
2VS-522 GD Visual Cultures2+0
3VS-532 GD Copywriting2+0
4VS-542 GD Minor (Illustration Studio II OR Photography Studio II)0+3
5VS-562 GD Minor (Digital Techniques in Illustration OR Digital Techniques in Photography)2+0
6VS-552 GD History of Ideas V2+0
7VS-562 Sociology2+0
Total Credit Hours 19

Semester – VII

Sr. No.Course CodeCourse TitleCredit Hours
1VS-511 GDDesign in Focus (Advertising Interaction Design)0+6
2VS-511 GD Multi-Media Design0+2
3VS-511 GD Marketing & Professional Development I3+0
4VS-511 GD Dissertation3+0
5VS-511 GD Minor (Illustration Final Project OR Photography Final Project)
0+4
Total Credit Hours 18

Semester – VIII

Sr. No.Course CodeCourse TitleCredit Hours
1CS(SE)-602Final Project0+12
2CS(SE)-604Internship0+3
3VS-632 GD Marketing & Professional Development II 3+0
Total Credit Hours 18

Fee Structure

ADMISSION17000
SEMESTER FEES50000
ENROLLMENT FEES*15000
EXAMINATION FEES*3500
 *AS PER UNIVERSITY OF KARACHI NOTIFICATION
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