Media Revolution in Pakistan

With the advent of free flow of news and colorful entertainment around 2002, private television channels ventured to revolutionize the whole media environment and aroused interest in the important every day affairs after a deep freeze of nearly half a century.

Need of Modern and Balanced Media Education

Conscious of the on-going media revolution in Pakistan and the growing need of trained and well oriented media professionals, the Pak Center for Social Development – PCSD is taking a giant leap with the establishment of a state of art center of excellence for the media education through Aawaz Institute of Media Sciences (AIMS).

This seat of learning is the first academic unit of PCSD which has a comprehensive plan to set up similar centers for various other professional disciplines. The Aawaz Institute will In-shaa-Allah, be a place of vastly required and of a very different kind of education in the field of mass communication including but not limited to journalistic writings, radio and television production, advertising & PR and media research.

The Institute’s BS Degree in Mass Communication, being established in affiliation with the University of Karachi, would mean an uncompromising standard of education enriched with practical training.

Responsible Media Practitioners Not the Skilled Robots

The Aawaz Institute is taking lead in a very special kind of media education. Our motto is not just the skill and not just the theory. So far media education in the country has remained a subject of an untiring debate and controversy between the working journalists and the Departments of Mass Communication and Media Sciences at various Universities. With a few exceptions, many Universities lack modern facilities for practical training. The Aawaz Institute is designed to focus on the truth so obviously undeniable is the argument about the necessity of meaningful practical training. The objective of media education here is to contribute what has been missing all along, it is the needed combination:

Theory + Vigorous Practical training + Research

Every graduate from the AIMS will be the torch bearer of this motto.

National Awards

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse quis elit vitae.

Best Teachers

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse quis elit vitae.

Many Courses

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse quis elit vitae.



We provide in house internship to our BS & MA Mass Communication students at our web channel AIMS TV and AKAR BAKAR Films.Along with that students are also doing internships in different elite TV Channels like GEO TV, ARY, SAMAA, ABB TAK, and many more.We encourage our Business students for internship in corporate sector like different BANKS and Financial Firms.


AIMS organizes different activities for the students which includes Annual Election for the Societies, Annual Welcome Party for the New Comers, Annual Farewell Party for the Departing Students, Annual Picnic, Annual ALUMNI Gathering, Cricket League and now we are also planning for the Pakistan Tour.


AIMS started in 2011 and continue to produce the best outcome. We have completed our 4 batches of BS Mass Communication, 6 Batches of MA Mass Communication and 3 Batches of Business Administration.

All the Mass Communication students are providing their services in different leading TV Channels and News Paper as News Anchor, Content Writer, Social Media Executive, News Desk Operator, Assistant Director, Assistant Producer, Non Linear Editor and much more.

The Business students are serving in the corporate sector like Banks, Financial Organization and Industry. Moreover, some students have become an Entrepreneur.


The Administration of the AIMS and the Societies of the Students plan different events in the academics session for the students of AIMS, which includes guest speaker from media industry for mass communication students and from corporate sector for business students. We also organize different workshops for our students and staff, like Time Management Workshop, Skill Development Workshop and many more with elite trainers of the Market.

We also arrange educational trips to different TV Channels, Radio Stations, Production Houses, Pakistan Stock Exchange and more.


AIMS is working on the collaboration with different educational and professional organization like CiMA, ACCA, Karachi Press Club, I am Karachi(IAK) & Karachi Arts Council for the graduate students.