Establishment of AIMS by Pak centre for social development is a welcome step in mass media education in Pakistan. The government is committed to ensure freedom of information and expression for the smooth functioning of media in Pakistan It is equally appreciable that besides media education AIMS is also playing a part in providing quality education in management sciences. Hopefully institutes like AIMS will be able to provide conscientious and diligent work force for media in Pakistan that will eventually lead to greater national development.