The vast scope of the Design & Media Arts program when applied to the professional market utilizes creativity and technology to communicate ideas or messages. The outcomes of this communication can be in the form of printed materials, architectural signage design and graphics, exhibition environments, packaging, and advertising, film, and electronic media. While primarily concerned with the visual communication of information, it also entails the persuasive nature of the message and problem-solving. Acknowledging the interdisciplinary nature of the profession and the cultural relevance of communication, a relevant Design & Media Arts curriculum must encourage the value of broad-based university education.
The duration of this B.Design course is 4 years.
Eligibility criteria: Minimum 45% required as per HEC and UoK criteria
B.DESIGN – GRAPHIC
Semester – I
Sr. No.
Course Code
Course Title
Credit Hours
1
CS(SE)-301
Language & Communication Skills – English
2+ 0
2
VS-311
Drawing
1 + 2
3
VS-321
Basic Design 2 D
1 + 2
4
VS-331
Visual Communication Skills
1 + 2
5
VS-341
Basic Design 3 D
1 + 2
6
VS-351
Basic Design 3 D
2 + 0
Total Credit Hours
16
Semester – II
Sr. No.
Course Code
Course Title
Credit Hours
1
VS-300.1
Islamic Studies
2+ 0
2
VS-312 GD
Drawing
1 + 2
3
VS-322 GD
2D Design
1 + 2
4
VS-332 GD
3D Design
1 + 2
5
VS-342 GD
Digital Skills
1 + 2
6
VS-352
History of Cultures
2+0
Total Credit Hours
16
Semester – III
Sr. No.
Course Code
Course Title
Credit Hours
1
VS-451
Language & Communication Skills – Urdu
2 + 0
2
VS-451 GD
History of Ideas II
2 + 0
3
VS-411 GD
GD Graphic I
0 + 3
4
VS-421 GD
Computer Graphics I
0 + 3
5
VS-431 GD
Communication Skills
2 + 0
6
VS-441 GD
Typography I
0 + 2
7
VS-451 GD
History of Graphic Design
0 + 2
Total Credit Hours
17
Semester – IV
Sr. No.
Course Code
Course Title
Credit Hours
1
VS-400.1
Language & Communication Skills
3+1
2
VS-400.2 (PS)
Pakistan Studies
2+0
3
VS-452
History of Ideas III
2+0
4
VS-412 GD
Graphic Design II
0+3
5
VS-412 GD
Computer Graphics II
0+3
6
VS-442 GD
Typography II
0+3
7
VS-452 GD
Printmaking
0+3
Total Credit Hours
18
Semester – V
Sr. No.
Course Code
Course Title
Credit Hours
1
VS-511 GD
Graphic Design III
0+6
2
VS-521 GD
Computer Graphics III
0+3
3
VS-531 GD
Minor (History of Illustration OR History of Photography)
2+0
4
VS-541 GD
Minor (Illustration Studio II OR Photography Studio II)
0+3
5
VS-561 IA
Islamic Art and civilization
2+0
6
VS-551
History of Ideas IV
2+0
Total Credit Hours
18
Semester – VI
Sr. No.
Course Code
Course Title
Credit Hours
1
VS-512 GD
Graphic Design IV
0+6
2
VS-522 GD
Visual Cultures
2+0
3
VS-532 GD
Copywriting
2+0
4
VS-542 GD
Minor (Illustration Studio II OR Photography Studio II)
0+3
5
VS-562 GD
Minor (Digital Techniques in Illustration OR Digital Techniques in Photography)
2+0
6
VS-552 GD
History of Ideas V
2+0
7
VS-562
Sociology
2+0
Total Credit Hours
19
Semester – VII
Sr. No.
Course Code
Course Title
Credit Hours
1
VS-511 GD
Design in Focus (Advertising Interaction Design)
0+6
2
VS-511 GD
Multi-Media Design
0+2
3
VS-511 GD
Marketing & Professional Development I
3+0
4
VS-511 GD
Dissertation
3+0
5
VS-511 GD
Minor (Illustration Final Project OR Photography Final Project)
0+4
Total Credit Hours
18
Semester – VIII
Sr. No.
Course Code
Course Title
Credit Hours
1
CS(SE)-602
Final Project
0+12
2
CS(SE)-604
Internship
0+3
3
VS-632 GD
Marketing & Professional Development II
3+0
Total Credit Hours
18
Fee Structure
ADMISSION
10,000
SEMESTER FEES
80,000
ENROLLMENT FEES*
According to Notification of University of Karachi
EXAMINATION FEES*
According to Notification of University of Karachi
