The BS Mass Communication course is founded on the notion that students will be benefited increasingly if they are engaged with practicality along with the theoretical aspects. The program will enable the students to explore and acquire a broad understanding of media and its interdisciplinary prospects.
The program BS Mass Comm is designed to also empower students to be familiar with the functioning of broadcast technologies, across a wide range of interconnected disciplines from narrative fiction, news, and current affairs programs to drama and documentary production. The students learn panel skills, and how to produce various TV programs using the skills of production and direction.
AIMS is founded and endorsed by the University of Karachi. We are able to provide quality and firsthand knowledge about all the practical and theoretical frameworks of production and direction.
The duration of this course is 4 years.
Eligibility criteria: Minimum 45% required as per HEC and KU criteria
MAJOR SUBJECTS FOR BS IN MASS COMMUNICATION
BS 1ST YEAR SEMESTER I
Sr. No.
Course Code
Course Title
Credit Hours
1
300.1
ENGLISH ( COMPULSORY I )
3
2
300.1
ISLAMIAT ( COMPULSORY II )
3
3
301
SOCIOLIGY-I ( MINOR I )
3
4
301
INTRODUCTION TO POLITICAL SCIENCE ( MINOR II )
3
5
MC-311
INTRODUCTION TO MASS COMMUNICATION – MAJOR
2+1
15
BS 1ST YEAR SEMESTER II
Sr. No.
Course Code
Course Title
Credit Hours
1
300.2
URDU ( COMPULSORY I )
3
2
300.2
PAKISTAN STUDIES ( COMPULSORY II )
3
3
302
SOCIOLOGY-II ( MINOR I )
3
4
302
POLITICAL SCIENCE AND APPLICATION ( MINOR II )
3
5
MC-312
DIGITAL MEDIA – MAJOR
3
15
BS 2ND YEAR SEMESTER III
Sr. No.
Course Code
Course Title
Credit Hours
1
400.1
COMPULSORY I
3
2
400.1
COMPULSORY II
3
3
401
MINOR I
3
4
401
MINOR II
3
5
MC-411
MASS MEDIA & SOCIETY – MAJOR
2+1
6
MC-412
INTRODUCTION TO PRINT JOURNALISM – MAJOR
3
18
BS 2ND YEAR SEMESTER IV
Sr. No.
Course Code
Course Title
Credit Hours
1
400.2
COMPULSORY I
3
2
400.2
COMPULSORY II
3
3
402
MINOR I
3
4
402
MINOR II
3
5
MC-412
FUNDAMENTALS OF ADVERTISING & PR – MAJOR
2+1
6
MC-422
BASIC OF ELECTRONIC MEDIA – MAJOR
2+1
18
BS 3RD YEAR SEMESTER V
Sr. No.
Course Code
Course Title
Credit Hours
1
500
COMPULSORY
3
2
MC-511
MASS MEDIA IN PAKISTAN / DATA JOURNALISM
2+1
3
MC-521
NEWS REPORTING & WRITING SKILLS
2+1
4
MC-531
INTRODUCTION TO SOCIAL SCIENCES
3
5
MC-541
PAKISTAN HISTORY & CONTEMPORARY ISSUES
3
6
MC-551
RESEARCH METHOD0LOGY – I QUALITATIVE
3
18
BS 3RD YEAR SEMESTER VI
Sr. No.
Course Code
Course Title
Credit Hours
1
500.2
COMPULSORY
3
2
MC-512
ONLINE JOURNALISM
2+1
3
MC-522
CRISIS & DISASTER COMMUNICATION
3
4
MC-532
SUB-EDITING & NEWS PAGE DESIGNING
2+1
5
MC-542
THEORIES OF MASS COMMUNICATION
3
6
MC-552
RESEARCH METHODOLOGY-II QUANTITATIVE
3
18
BS 4TH YEAR SEMESTER VII
Sr. No.
Course Code
Course Title
Credit Hours
1
MC-601
INTRODUCTION TO STATISTICS/MANAGEMENT
3
2
MC-6011
PAKISTAN PAST AND PRESENT
3
3
MC-621
DEVELOPMENT SUPPORT COMMUNICATION
3
4
MC-631
RESEARCH REPORT/VIVA-VOCE
3
SPECIALIZATION ELECTIVES
5
MC-641-P
ADVANCED REPORTING / MASS MEDIA COVERAGE OF CONFLICTS IN PAKISTAN
2+1
MC-651-P
NEWSPAPER MANAGEMENT AND PRODUCTION
2+1
MC-661-P
MECHANICS OF MAGAZINE EDITING
2+1
OR
6
MC-641-E
RADIO NEWS PRODUCTION
2+1
MC-651-E
TV NEWS PRODUCTION
2+1
MC-661-E
FILM STUDIES
2+1
0R
7
MC-641-AP
ADVERTISING FOR PRINT
2+1
MC-651-AP
PUBLIC RELATIONS FOR PRINT
2+1
MC-661-AP
PLANNING ADVERTISING & PUBLIC RELATIONS CAMPAIGN
2+1
39
BS 4TH YEAR OPTIONAL COURSES SEMESTER VII
1:PRINT MEDIA
Sr. No.
Course Code
Course Title
Credit Hours
1
MC- 641-P
ADVANCED REPORTING
3
2
MC- 651-P
ADVANCE SUB-EDITING
3
6
2: ELECTRONIC MEDIA
Sr. No.
Course Code
Course Title
Credit Hours
1
MC- 641-E
RADIO NEWS REPORTING AND PRODUCTION
3
2
MC- 651- E
TV NEWS REPORTING AND PRODUCTION
3
6
3: ADVERTISING AND PUBLIC RELATIONS
Sr. No.
Course Code
Course Title
Credit Hours
1
MC- 641-AP
ADVANCE PUBLIC RELATION-I
3
2
MC- 651-AP
ADVANCE ADVERTISING-I
3
6
BS 4TH YEAR SEMESTER VIII
Sr. No.
Course Code
Course Title
Credit Hours
1
600
COMPULSORY
3
2
MC-612
THESIS-II
3
3
MC- 622
CREATIVE WRITING
3
4
MC- 632
MEDIA & SOCIAL MOVEMENTS / MEDIA & GENDER
3
SPECIALIZATION ELECTIVES
5
MC-642-P
ADVANCED MAGAZINE PRODUCTION
2+1
MC-652-P
BOOK PRODUCTION
2+1
MC-662-P
SPECIALIZED JOURNALISM / MEDIA & HUMAN RIGHTS
2+1
OR
6
MC-642-E
RADIO PROGRAM PRODUCTION
2+1
MC-652-E
TV PROGRAM PRODUCTION
2+1
MC-662-E
FILM PRODUCTION
2+1
OR
7
MC-642-AP
TVC & SHORT FILM FOR PERSUASION
2+1
MC-652-AP
DIGITAL ADVERTISING & PUBLIC RELATIONS
2+1
MC-662-AP
PR & MANAGEMENT
2+1
39
BS 4TH YEAR OPTIONAL COURSES SEMESTER VIII
1:PRINT MEDIA
Sr. No.
Course Code
Course Title
Credit Hours
1
MC- 642-P
SPECIALIZED JOURNALISM
3
2
MC- 652-P
NEWSPAPER MAGAZINES AND BOOK PRODUCTION
3
6
2: ELECTRONIC MEDIA
Sr. No.
Course Code
Course Title
Credit Hours
1
MC- 642-E
RADIO PROGRAM PRODUCTION
3
2
MC- 652- E
TV PROGRAM PRODUCTION
3
6
3: ADVERTISING AND PUBLIC RELATIONS
Sr. No.
Course Code
Course Title
Credit Hours
1
MC- 642-AP
ADVANCED PUBLIC RELATIONS-II
3
2
MC- 652-AP
ADVANCED ADVERTISING-II
3
6
Fee Structure
ADMISSION
10,000
SEMESTER FEES
55,000
ENROLLMENT FEES*
According to Notification of University of Karachi
EXAMINATION FEES*
According to Notification of University of Karachi
