Shape the Future with
BS Mass Communication
The BS Mass Communication degree is one of the more versatile programs set up to build future media leaders. Creativity combined with sound critical thinking provides the tools a student needs in order to successfully navigate the increasingly fast-paced landscape of media today.
What is the BS Mass Communication Degree
It is fundamentally centered on the study of media, including its impact on society and the tools to effectively communicate. Offered by AIMS such as the Department of Mass Communication, the degree courses cover various topics: journalism, public relations, advertising, and digital media.
Students are taken deep into the concept of mass communication, where they learn the in-depth theories and methods of mass communication to analyze and create impactful content.
Semester Structure and Subjects in BS Mass Communication
The BS Mass Communication degree spans 8 semesters, and each semester presents new dimensions to the field.
Core Mass Communication Subjects:
- Introduction to Media Studies
- News Reporting and Writing
- Media Ethics and Laws
- Advertising and Public Relations
- Digital Media Strategies
Elective Options:
Specializations in areas like Film Studies, Broadcast Journalism, or Social Media Management.
Career Opportunities for BS Mass Communication Graduates
Graduates of the BS Media & Communication Studies program can explore dynamic career paths in various industries. Common roles include:
- Journalist or Reporter
- Content Creator
- Media Planner
- Public Relations Specialist
- Advertising Executive
Whether you’re pursuing opportunities in Pakistan, or beyond, BS Mass Communication degree opens doors to rewarding careers in the media domain.
Why Choose a BS Mass Communication Degree
The BS Mass Communication programme is ideal for students passionate about storytelling, media, and influencing societal narratives.
Reasons to Enroll:
Comprehensive Curriculum
Practical Exposure
Wide Career Scope
Course Manual and Table of Contents
Course Manual
A detailed guide outlining semester-wise subjects, project guidelines, and career resources will be provided to students.
Table of Contents:
- Introduction to Mass Communication
- Media Writing and Editing Techniques
- Mass Communication Theories and Methods
- Final Year Projects and Internships
| 1 | 300.1 | ENGLISH ( COMPULSORY I ) | 3 |
| 2 | 300.1 | ISLAMIAT ( COMPULSORY II ) | 3 |
| 3 | 301 | SOCIOLIGY-I ( MINOR I ) | 3 |
| 4 | 301 | INTRODUCTION TO POLITICAL SCIENCE ( MINOR II ) | 3 |
| 5 | MC-311 | INTRODUCTION TO MASS COMMUNICATION – MAJOR | 2+1 |
| 1 | 300.2 | URDU ( COMPULSORY I ) | 3 |
| 2 | 300.2 | PAKISTAN STUDIES ( COMPULSORY II ) | 3 |
| 3 | 302 | SOCIOLOGY-II ( MINOR I ) | 3 |
| 4 | 302 | POLITICAL SCIENCE AND APPLICATION ( MINOR II ) | 3 |
| 5 | MC-312 | DIGITAL MEDIA – MAJOR | 3 |
| 1 | 400.1 | COMPULSORY I | 3 |
| 2 | 400.1 | COMPULSORY II | 3 |
| 3 | 401 | MINOR I | 3 |
| 4 | 401 | MINOR II | 3 |
| 5 | MC-411 | MASS MEDIA & SOCIETY – MAJOR | 2+1 |
| 6 | MC-412 | INTRODUCTION TO PRINT JOURNALISM – MAJOR | 3 |
| 400.2 | COMPULSORY I | 3 | |
| 2 | 400.2 | COMPULSORY II | 3 |
| 3 | 402 | MINOR I | 3 |
| 4 | 402 | MINOR II | 3 |
| 5 | MC-412 | FUNDAMENTALS OF ADVERTISING & PR – MAJOR | 2+1 |
| 6 | MC-422 | BASIC OF ELECTRONIC MEDIA – MAJOR | 2+1 |
| 1 | 500 | COMPULSORY | 3 |
| 2 | MC-511 | MASS MEDIA IN PAKISTAN / DATA JOURNALISM | 2+1 |
| 3 | MC-521 | NEWS REPORTING & WRITING SKILLS | 2+1 |
| 4 | MC-531 | INTRODUCTION TO SOCIAL SCIENCES | 3 |
| 5 | MC-541 | PAKISTAN HISTORY & CONTEMPORARY ISSUES | 3 |
| 6 | MC-551 | RESEARCH METHOD0LOGY – I QUALITATIVE | 3 |
| 1 | 500.2 | COMPULSORY | 3 |
| 2 | MC-512 | ONLINE JOURNALISM | 2+1 |
| 3 | MC-522 | CRISIS & DISASTER COMMUNICATION | 3 |
| 4 | MC-532 | SUB-EDITING & NEWS PAGE DESIGNING | 2+1 |
| 5 | MC-542 | THEORIES OF MASS COMMUNICATION | 3 |
| 6 | MC-552 | RESEARCH METHODOLOGY-II QUANTITATIVE | 3 |
| 1 | MC-601 | INTRODUCTION TO STATISTICS/MANAGEMENT | 3 |
| 2 | MC-6011 | PAKISTAN PAST AND PRESENT | 3 |
| 3 | MC-621 | DEVELOPMENT SUPPORT COMMUNICATION | 3 |
| 4 | MC-631 | RESEARCH REPORT/VIVA-VOCE | 3 |
| SPECIALIZATION ELECTIVES | |||
| 5 | MC-641-P | ADVANCED REPORTING / MASS MEDIA COVERAGE OF CONFLICTS IN PAKISTAN | 2+1 |
| MC-651-P | NEWSPAPER MANAGEMENT AND PRODUCTION | 2+1 | |
| MC-661-P | MECHANICS OF MAGAZINE EDITING | 2+1 | |
| OR | |||
| 6 | MC-641-E | RADIO NEWS PRODUCTION | 2+1 |
| MC-651-E | TV NEWS PRODUCTION | 2+1 | |
| MC-661-E | FILM STUDIES | 2+1 | |
| 0R | |||
| 7 | MC-641-AP | ADVERTISING FOR PRINT | 2+1 |
| MC-651-AP | PUBLIC RELATIONS FOR PRINT | 2+1 | |
| MC-661-AP | PLANNING ADVERTISING & PUBLIC RELATIONS CAMPAIGN | 2+1 |
| 1 | 600 | COMPULSORY | 3 |
| 2 | MC-612 | THESIS-II | 3 |
| 3 | MC- 622 | CREATIVE WRITING | 3 |
| 4 | MC- 632 | MEDIA & SOCIAL MOVEMENTS / MEDIA & GENDER | 3 |
| SPECIALIZATION ELECTIVES | |||
| 5 | MC-642-P | ADVANCED MAGAZINE PRODUCTION | 2+1 |
| MC-652-P | BOOK PRODUCTION | 2+1 | |
| MC-662-P | SPECIALIZED JOURNALISM / MEDIA & HUMAN RIGHTS | 2+1 | |
| OR | |||
| 6 | MC-642-E | RADIO PROGRAM PRODUCTION | 2+1 |
| MC-652-E | TV PROGRAM PRODUCTION | 2+1 | |
| MC-662-E | FILM PRODUCTION | 2+1 | |
| OR | |||
| 7 | MC-642-AP | TVC & SHORT FILM FOR PERSUASION | 2+1 |
| MC-652-AP | DIGITAL ADVERTISING & PUBLIC RELATIONS | 2+1 | |
| MC-662-AP | PR & MANAGEMENT | 2+1 |
The program typically spans 4 years, divided into 8 semesters.
Mass communication subjects include Media Studies, News Writing, Advertising, PR, and Mass Communication Theories.
Yes, journalism is one of the primary career paths for BS Mass Communication graduates in Karachi.
