BS Digital Media Marketing

The degree of Bachelor of Business Administration (BBA) in commerce and administration is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA program thus exposes the students to a variety of “core subjects” and allows students to specialize in a specific academic area. The degree also develops the student’s practical managerial skills, communication skills, and business decision-making capability. Many programs thus incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.

The duration of this BBA course is 4 years.

Eligibility criteria: Minimum 45% required as per HEC and KU criteria