BS IN DIGITAL MEDIA MARKETING 

(DMM)

INTRODUCTION 

A specialized degree program, The Bachelor of Science (BS  Digital Media Marketing), is designed to offer students skills and abilities to expertise and succeed in their fields. 

This Program requires students to have the skills to create, manage, and optimize campaigns on a range of platforms. Students will learn how to utilize these skills, including social media, search engines, websites, and mobile Apps. 

Students will also have proficiency in important fields like branding, data analytics, pay-per-click (PPC) advertising, influencer marketing, social media marketing, content creation, & search engine optimization (SEO). 

This curriculum integrates academic and hands-on approaches & also ensures that graduates can develop digital media marketing strategies that capture audiences and propel business growth. 

FACILITIES of Media Marketing

This BS Digital Media Marketing program typically delivers a wide range of modern facilities to enhance quality learning and provide practical experience with digital tools and techniques.

The department has a variety of Digital labs, including Graphic design, Multi-Media labs, content creation studios, and Social media command labs, These facilities give students practical experiences with Industry-leading tools, and settings, preparing them for jobs in internet marketing and digital media marketing. 

These research facilities help students execute, and analyze digital media marketing, these studios develop high-quality content, fostering creativity & storytelling skills, where students are engaged in how to optimize social media marketing strategies, developing these labs allows students to stimulate business growth, & stay ahead with Industry trends and create innovative ideas in the field of marketing. It is biggest news for those who want take admisssion in Karachi University degree programs but cant take admission Aawaz institute is affiliated from Karachi University and you can get KU degree by Aims .

CAREER OPPORTUNITIES in Digital Media

A BS Digital Media Marketing offers students to pursue a career in Digital Marketing and the Media Industry, and students have a lot of career opportunities in the Digital Media Marketing field, The application offers students the tools they are seeking in online marketing, handling social media

management, and digital content development. Students can obtain jobs in media outlets, multiple business divisions, and digital enterprises, Graduates can look into e-commerce, digital strategy, and brand marketing. 

Students can pursue solopreneurship and contentpreneurship through the DMM curriculum, which places a significant emphasis on the rapidly changing and fast-evolving digital world, Businesses are constantly looking for skilled experts who can develop, implement strategies, and optimize digital marketing. 

The flexibility of this career path, along with the growing digital economy, makes digital media marketing a financially viable, future-proof career with prospects worldwide. 

PROGRAMS OFFERED 

In Karachi, several universities offer specialized degrees in digital media marketing (DMM), which include marketing, digital technology, and media strategies. The coursework prepares students for careers in advertising, branding, and public relations (PR), which are included in the program. 

BS in Media Marketing program, the faculty members are industry experts with experience in a range of fields, expertise includes Advertising, branding, digital media, communication, and behavior analysis. They bring practical knowledge and academic excellence, ensuring that students receive up-to-date fast-growing insights into emerging marketing trends. 

Faculty Members Professors 

Lecturer. Sundas Rana – media science 

Prof. Inam Bari – media science 

Prof. Dr. Nusrat Idrees – media science 

Some universities may offer programs that allow students to complete their degree in 3 to 4 years, by taking extra courses per semester. 

   
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