BS Mass Communication
The BS Mass Communication course is founded on the notion that students will be benefited increasingly if they are engaged with practicality along with the theoretical aspects. The program will enable the students to explore and acquire a broad understanding of media and its interdisciplinary prospects.
The program BS Mass Comm is designed to also empower students to be familiar with the functioning of broadcast technologies, across a wide range of interconnected disciplines form narrative fiction, news and current affairs program to drama and documentary production. The students learn panel skills, and how to produce various TV programs using the skills of production and direction.
AIMS is founded and endorsed by the University of Karachi. We are able to provide quality and firsthand knowledge about all the practical and theoretical framework of production and direction.
The duration of this course is 4 years.
Eligibility criteria: Minimum 45% required as per HEC and KU criteria
MAJOR SUBJECTS FOR BS IN MASS COMMUNICATION | ||||
BS 1ST YEAR SEMESTER I | ||||
| S.NO | CODES | COURSE NAME | CR HOURS | |
| 1 | MC- 311 | ELEMENTRY JOURNALISM AND MASS COMMUNCATION-I | 3 | |
| 2 | MC-301-SOC | SOCIOLOGY-I | 3 | |
| 3 | MC-301-IR | INTERNATIONAL RELATIONS-I | 3 | |
| 4 | MC-300.1-ENG | ENGLISH | 3 | |
| 5 | MC-300.2-ISL | ISLAMIAT | 3 | |
BS 1ST YEAR SEMESTER II | ||||
| S.NO | CODES | COURSE NAMES | CR.HOURS | |
| 1 | MC-312 | ELEMENTRY JOURNALISM AND MASS COMMUNICATION-II | 3 | |
| 2 | MC-302-SOC | SOCIOLOGY-II | 3 | |
| 3 | MC-302-IR | INTERNATIONAL RELATIONS-II | 3 | |
| 4 | MC-300.2-UR | URDU | 3 | |
| 5 | MC-300.2-PS | PAKISTAN STUDIES | 3 | |
BS 2ND YEAR SEMESTER III | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC-411 | MASS MEDIA AND SOCIETY | 3 | |
| 2 | MC- 421 | MATHEMATICS | 3 | |
| 3 | MC- 431 | COMPUTER APPLICATION | 3 | |
| 4 | MC- 441 | SOCIOLOGY/INTERNATIONAL RELATION | 3 | |
BS 2ND YEAR SEMESTER IV | ||||
| S.NO | CODES | COURSE NAMES | CR.HOURS | |
| 1 | MC- 412 | MEDIA IN THE MODERN WORLD | 3 | |
| 2 | MC- 422 | PRACTICAL JOURNALISM | 3 | |
| 3 | MC- 432 | EVERYDAY SCIENCES | 3 | |
| 4 | MC- 442 | SOCIOLOGY/INTERNATIONAL RELATIONS | 3 | |
BS 3RD YEAR SEMESTER V | ||||
| S.NO | CODES | COURSE NAMES | CR.HOURS | |
| 1 | MC- 501 | ENVIRONMENTAL SCIENCE | 3 | |
| 2 | MC- 511 | FUNCTIONAL ENGLISH/URDU | 3 | |
| 3 | MC- 521 | INTRODUCTION TO MASS COMMUNICATION | 3 | |
| 4 | MC- 531 | INTRODUCTION TO SOCIAL SCIENCES | 3 | |
| 5 | MC- 541 | NEWS WRITING AND REPORTING | 3 | |
| 6 | MC- 551 | ONLINE JOURNALISM | 3 | |
BS 3RD YEAR SEMESTER VI | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 502 | COMMUNICATION SKILLS | 3 | |
| 2 | MC- 512 | MASS COMMUNICATION THEORIES | 3 | |
| 3 | MC- 522 | INTRODUCTION TO ADVERTISING AND PR | 3 | |
| 4 | MC- 532 | RESEARCH METHOD IN COMMUNICATION | 3 | |
| 5 | MC- 542 | INTRODUCTION TO ELECTRONIC MEDIA | 3 | |
| 6 | MC- 552 | SUB-EDITING | 3 | |
BS 4TH YEAR SEMESTER VII | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 601 | INTRODUTION TO STATISTICS/MANAGEMENT | 3 | |
| 2 | MC- 6011 | PAKISTAN PAST AND PRESENT | 3 | |
| 3 | MC- 621 | DEVELOPMENT SUPPORT COMMUNICTION | 3 | |
| 4 | MC- 631 | RESEARCH REPORT/VIVA VOCE | 3 | |
BS 4TH YEAR OPTIONAL COURSES SEMESTER VII | ||||
1:PRINT MEDIA | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 641-P | ADVANCED REPORTING | 3 | |
| 2 | MC- 651-P | ADVANCE SUB-EDITING | 3 | |
2: ELECTRONIC MEDIA | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 641-E | RADIO NEWS REPORTING AND PRODUCTION | 3 | |
| 2 | MC- 651-E | TV NEWS REPORTING AND PRODUCTION | 3 | |
3: ADVERTISING AND PUBLIC RELATIONS | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 641-AP | ADVANCE PUBLIC RELATION-I | 3 | |
| 2 | MC- 651-AP | ADVANCE ADVERTISING-I | 3 | |
BS 4TH YEAR SEMESTER VIII | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 602 | COMMUNICATION DEVELOPMENT | 3 | |
| 2 | MC- 612 | MEDIA ETHICS AND LAWS | 3 | |
| 3 | MC- 622 | ORGANIZATIONAL COMMUNICATIONS | 3 | |
| 4 | MC- 632 | CREATIVE JOURNALISM | 3 | |
BS 4TH YEAR OPTIONAL COURSES SEMESTER VIII | ||||
1: PRINT MEDIA | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 642-P | SPECIALIZED JOURNALISM | 3 | |
| 2 | MC- 652-P | NEWSPAPER MAGAZINES AND BOOK PRODUCTION | 3 | |
2: ELECTRONIC MEDIA | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 642-E | RADIO PROGRAM PRODUCTION | 3 | |
| 2 | MC- 652-E | TV PROGRAM PRODUCTION | 3 | |
3: ADVERTISING AND PUBLIC RELATIONS | ||||
| S.NO | CODES | COURSE NAMES | CR. HOURS | |
| 1 | MC- 642-AP | ADVANCED PUBLIC RELATIONS-II | 3 | |
| 2 | MC- 652-AP | ADVANCED ADVERTISING-II | 3 | |
| Fee Structure | |
| ADMISSION | 15000 |
| SEMESTER FEES | 45000 |
| ENROLLMENT FEES* | 15000 |
| EXAMINATION FEES* | 3500 |
| * AS PER UNIVERSITY OF KARACHI NOTIFICATION |